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    Why GTM Roles Fail Without the Right Local Context
    Posted: January 8, 2026
    Expanding into new markets is never just about hiring good talent. Many GTM roles fail not because the candidate lacks experience, but because the local market context is missing. From customer behaviour to decision-making styles, what works in one country often doesn’t translate well into another. In this video, we explore why GTM roles struggle without local context, especially across Asia, and what companies should think about before building their go-to-market teams. This video is useful for founders, business leaders, and hiring managers planning regional expansion or scaling GTM teams in Asia. Learn more at: https://www.basecamp.com.sg
    Views: 6
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    Base Camp - IT, Corporate & GTM Recruitment Singapore
    Base Camp - IT, Corporate & GTM Recruitment Singapore
    Posted By: Base Camp - IT, Corporate & GTM Recruitment Singapore
    About: Base Camp Recruitment — Singapore-based employment & job agency specialising in IT, corporate, and GTM (go-to-market) roles across Asia. Connecting skilled professionals with top companies and supporting hiring needs in tech, business, sales, mar...
    City: Singapore, Singapore
    Website: http://www.basecamp.com.sg
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